A500.4.3.RB - Blog - Ballet Slippers or Adorable?

"a rose by any other name might smell and look different,"  I feel that this is so true in American culture;  people want a choice in quality yet this is generally based on the perceived quality and not on consumer reports.  You can have two products side by side and if one is significantly more expensive it is perceived as being of higher quality, even if in reality they are identical in functionality and reliability.  I found Sheena's talk very interesting; I haven't ever really stopped and thought that too many choices could lead to bad ones, but it makes sense.  This, to me, reinforces the idea that choices that are not properly made when multiple choices are involved is a simple percentage of odds.  In a business scenario you would hope that a choice would be highly scrutinized as to ensure that the decision that is made fits it's desired purpose the best. Too many choices in the business environment, or even governmental environment, lets say for tooling, would lead those companies that have money to incentivize the consumer to choose their product.  This lobbying leads to an unfair practice of pushing the weak competition out of the running, even though the smaller manufacturer tends to have more to loose by offering an inferior product. 
This goes back to what I spoke about in an earlier assignment of picking the low hanging fruit, the things that have been tested and show positive results and are easier to get others to sign off on with the availability of "concrete" results.  They will work for the interim but will not allow an organization to stand out in one way or another for future investment concessions.
We need choices, but should choices be based solely on affordability, like the difference between Apple and PCs,  I agree that the Apple operating system is superior to Windows but the price to replace a windows computer is so much lower that Apple will never be a standard in the larger organizational environment.  A choice like this is fairly easy to make based solely on cost analysis, and this will generally trump any ambiguous efficiency metrics, because Apple will not give deals like a PC manufacturer can.